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    The Process

    How We Work Together

    No complicated frameworks. No mysterious proprietary methods. Just a straightforward process built on listening, thinking, and taking action together.

    01

    Discovery Conversation

    We start with a simple conversation. You tell me about your business, your challenges, and where you want to go. I listen, ask questions, and we both decide if there's a fit here. No pressure, no pitch — just honest dialogue.

    Outcome: Mutual understanding of whether we're right for each other.

    02

    Initial Clarity Session

    If we decide to work together, we dive deep in our first session. This is where we get to the heart of what's holding you back. We'll map out your current reality, identify the core challenge, and start building a framework for moving forward.

    Outcome: A clear diagnosis of your primary bottleneck and initial action steps.

    03

    Strategy & Structure

    Based on what we uncover, we build the strategy and systems your business needs. This isn't one-size-fits-all advice — it's a custom approach designed for your specific situation, market, and goals.

    Outcome: Concrete frameworks, processes, and plans tailored to your business.

    04

    Ongoing Partnership

    Business building isn't a one-time event. As you implement and grow, I'm here as a thinking partner. Regular check-ins keep you accountable, address new challenges, and ensure you're building momentum.

    Outcome: Sustained progress with expert guidance when you need it.

    What Working With Me Looks Like

    Direct Communication

    I'll tell you what I see, even when it's uncomfortable. You deserve honesty, not hand-holding.

    Flexible Scheduling

    Sessions happen when they work for your schedule. Running a business is unpredictable — I get it.

    Action-Oriented

    Every conversation leads somewhere concrete. We don't just talk — we plan, decide, and move.

    Long-Term Thinking

    Quick fixes are rarely lasting fixes. We build for where you want to be in 5 years, not just next month.

    Your Private Workspace

    Welcome to The Draughtroom

    A draughtist didn't just sketch — they maintained a disciplined system of documents that turned a rough idea into something buildable. The Draughtroom is your private working space where your business gets drawn out, modelled through, and built on paper before it's built in the world.

    The Layout

    Set out the fundamentals of your business — how it works, who it serves, what holds it together — in a structured, collaborative drawing.

    The Testing Log

    Record what you believe, name what you don't know, and design small experiments that turn assumptions into evidence.

    The Forecast

    Build a financial model driven by the things you can actually change — across three scenarios, so you can see what each decision costs.

    The Punch List

    Track what needs doing, who owns it, and where it came from — so nothing agreed in a session gets lost in the week after.

    The Sessions

    Structured working sessions with agendas, decisions, and a clear record of what was said and what was settled.

    The Record

    Generate progress reports and formatted exports — the kind of documentation you can hand to a partner, a lender, or your future self.

    Visit The Draughtroom

    Common Questions

    How long does a typical engagement last?

    It depends entirely on your needs. Some founders get what they need in a few sessions. Others benefit from ongoing monthly check-ins. We'll figure out what makes sense for you after our initial conversation.

    Do you work with businesses outside of Vancouver?

    Absolutely. While I'm based in Metro Vancouver, all my sessions happen virtually. I work with founders across Canada and beyond. Geography isn't a barrier.

    What if I'm not sure I'm ready for this?

    That's exactly what the discovery conversation is for. There's no commitment required. We'll talk, I'll share my honest assessment, and you can decide from there. Sometimes the answer is 'not yet' — and that's perfectly okay.

    Do you offer packages or ongoing retainers?

    I offer various engagement structures depending on what you need. We can discuss the options that make sense during our discovery call. My focus is on outcomes, not on locking you into something that doesn't serve you.

    What is The Draughtroom and how do I access it?

    The Draughtroom is your private client workspace where we map out your business model, track assumptions, build financial forecasts, and keep a clear record of every session and decision. Every active engagement includes full access. You can visit it at draughtroom.sidestreetstrategy.com.

    Explore

    Business Clarity Sessions

    Learn about the sessions that drive this process forward.

    About

    Meet Malcolm

    The experience and philosophy behind the strategy.

    Simple Next Step

    If any of this resonates, let's have a conversation. It's the simplest way to find out if we're right for each other.

    Book Your Discovery Call